For their AW’12 campaign, youth fashion brand 55DSL broke new ground in their mission to fuel creativity, having launched the short film ‘Beyond Mountains, More Mountains’ at the prestigious Milan Film Festival. The film was a beautifully abstract, epic road-trip through Italy; a vision conceived by award-winning directors CANADA. The creativity continues in 2013, however this time 55DSL have ventured overseas to discover the Italian essence in new frontiers. 55DSL proudly present their next short film for Spring / Summer ’13 – shot in its entirety in the blazing hot plains of the U.S.A. – entitled Italy, Texas.
‘Italy, Texas’ is a film that examines our relationship with the wild souls with whom we share our lives. Tiere, humans, the spirit of life itself; these souls are headstrong, they are untamable and they are a part of us.
The story traces twenty-four electric hours in Italy, a different Italy. An Italy found in the heart of Texas, USA, named by the son of a man who, on his deathbed, dreamed of spending his last days in his motherland. Narrated by Hunter, one of the town’s inhabitants, the film focuses on the deep bond that Italy’s close-knit community shares with its animals, both tame and wild.
Allegorical, intimate and glowing with an undercurrent of magic, ‘Italy, Texas’ captures the exuberance of youth and the power of the enduring connections that make up our lives. Simple in narrative yet rich in atmosphere, it is an evocative tale of finding the extraordinary in the ordinary.